KLM are tapping in to social media to create journey’s of inspiration. When you fly transatlantic with the world’s oldest airline (that still uses the same name™), you can select your seat online. But instead of choosing a seat so you can exit the plane quickly or avoid/ensure sitting next to a toilet or emergency exit, you can now scan your fellow passengers’ Facebook profiles and choose to sit next to them. Hands up if you don’t think that’s creepy?
Here‘s the advertisement video (which has a gay hook-up subtext and some very weird body language):